Интерконтинентальный Кубок рекламы The CUP объявил лауреатов премии - 2009. Третий круг судейства прошел 14 марта в Сараево, Босния.

Решение перенести место проведения Фестиваля в Сараево было принято оргкомитетом в срочном порядке в связи с угрозой политических демонстраций и взрывов в Таиланде, где судейство Кубка было назначено изначально.

Жюри The CUP работало с 14 по 18 марта 2010 года, и в течение 5 дней выбрало лучшие работы из шорт-листов таких международных фестивалей рекламы, как Golden Drum, ADFEST, FIAP и ADC*E.

Наиболее выдающиеся личности мировой рекламной индустрии выбрали победителей в 38 основных категориях и одно Гран-при. Члены жюри судили 906 межконтинентальных финалистов в 3 группах: Лучшие продукты и услуги, Лучшие медиа-решения и Лучшие рекламные кампании.

Миссией The CUP является поддержка локального креатива. The CUP представляет собой глобальный фестиваль местной культуры. Цель The CUP состоит не в конкуренции с другими фестивалями, но в крайне новой международной концепции, которая позволяет оценивать заслуги локальной рекламы в межконтинентальном масштабе. Премия является естественным продолжением фестивалей с региональным судейством, которые признают качество местного креатива.

Председателем жюри The CUP выступила Milka Pogliani, председатель Европейского Креативного Совета EMEA, председатель и исполнительный креативный директор McCann Worldgroup, Италия.

Членами жюри The CUP в этот раз выступили:

Michael Conrad, President of Berlin School of Creative Leadership, Switzerland

Akira Kagami, Executive Officer and Global Creative Director at Dentsu Inc., Japan

Jimmy Lam, President of Asia Pacific ADFEST

Celso Loducca, President of Loducca Publicidade, Brazil

Franco Moretti, ADC*E President, Group Chief Creative Director, Leo Burnett, Italy

Jesus Muňoz, Founding Partner at Casadevall y Muňoz and Partner at Casadevall y Quintero, Spain

Johannes Newrkla, ADC*E Board, Founder and CEO, Bluetango, Austria

Serge Fenenko, Managing Director, Novocortex, The Netherlands

Dario Vince, Chief Creative Officer, Digitel&, Croatia.

Представляем вашему вниманию работы, ставшие лауреатами The CUP в этом году:

THE GRAND CUP

Title: Love Distance
Agency: GT Inc
Product or service: Sagami original 0.02 (condom)     
Client: Sagami Rubber Industries Co Ltd
CD and AD: Naoki Ito
Production company: Rock & Roll Japan
Country: Japan
City: Tokyo

BEST OF PRODUCT AND SERVICES

01 - BEST OF FOOD

URL: http://www.xipax.com/ad/13306/show/
Title: Heritage
Agency: JWT San Juan
Product or service: Cadbury Adams   
Client: Cadbury Adams
Country: Puerto Rico

02 - BEST OF BEVERAGES

Title: Great Supporting Role
Agency: Ogilvy & Mather Japan K.K.
Product or service: Shiro (Sake)         
Client: Takahashi shuzoh Co Ltd
ECD: Mark Collis
CD: Takuya Matsuo
Production company: ParadiseCafe INC
Country: Japan
City: Tokyo

03 - BEST OF HEALTH AND PERSONAL CARE

Title: Love Distance
Agency: GT Inc
Product or service: Sagami original 0.02 (condom)     
Client: Sagami Rubber Industries Co Ltd
ECD, CD and AD: Naoki Ito
Production company: Rock & Roll Japan
Country: Japan
City: Tokyo

04 - BEST OF SPORTS

Title: Paper Battlefield
Agency: McCann Worldgroup (Hong Kong)
Product or service: Nike Basketball League
Client: NIKE
ECD: Spencer Wong
CDs: Nick Lim, Terry Tsang, Chris Fong
ADs: Cherry Yiu, Nicky Sun
Country: Japan
City: Hong Kong

05 - BEST OF FASHION AND COSMETICS

Title: Colour, modern, everybody wants it
Agency: AlmapBBDO
Product or service: Sao Paulo Alpargatas       
Client: Sao Paulo Alpargatas
Country: Brazil

07 - BEST OF CARS

Title: Dog Fish (Cachorro Peixe)     
Agency: AlmapBBDO
Product or service: Volkswagen          
Client: Volkswagen
Country: Brazil

09 - BEST OF ELECTRONICS

Title: Bruce Lee-power         
Agency: JWT Beijing

URL: http://www.xipax.com/ad/13315/show/
Product or service: Nokia N96           
Client: Nokia
ECD: Polly Chu
CD: Shankun Sun
AD: Dechun Qiu
Production company: JQK Production
Country: China
City: Beijing

11 - BEST OF RETAIL

Title: Superimpositions         
Agency: pages bbdo

URL: http://www.xipax.com/ad/13316/show/
Product or service: Tiendas La Sirena 
Client: Tiendas La Sirena
Country: Dominican Republic

12 - BEST OF HOUSEHOLD PRODUCTS & MAINTENANCE

Title: Picnic     
Agency: JEH United
Product or service: Sylvania Light Bulbs          
Client: Havells Sylvania (Thailand) Ltd
ECD: Jureeporn Thaidumrong
ADs: Aniruth Assawanapanon, Apiwat Pattlarungkhan
Production company: Phenomena Co Ltd
Country: Thailand
City: Bangkok

13 - BEST OF HOUSEHOLD AND BUSINESS APPLIANCES, FURNISHING

Title: HORNBACH - THE HOUSE OF IMAGINATION
Agency: HEIMAT, Berlin
Product or service: Hornbach Baumarkt         
Client: Hornbach Baumarkt AG
CD: Guido Heffels
Country: Germany

14 - BEST OF COMMUNICATION MEDIA AND PUBLICATIONS

Title: WOZ buys UBS
Agency: Spillmann/Felser/Leo Burnett

URL: http://www.xipax.com/ad/11825/show/
Product or service: WOZ Die Wochenzeitung 
Client: WOZ Die Wochenzeitung
CDs: Martin Spillmann, Peter Brönnimann
Country: Switzerland

15 - BEST OF ENTERTAINMENT, RECREATION AND LEISURE

Title: Have you ever tried to paint a song

URL: http://www.herraizsoto.com/festivales/2009/en/labuat/index.htm
Description: When we hear a song that truly touches us, we feel an uncontrollable desire to move: to dance, to wave our hands, to express ourselves.
We wanted to offer an interactive experience that would allow us to express ourselves...only with a paintbrush. The user can move the paintbrush freely across the screen just like when dancing or swaying his or her arms, but the brush will paint in sync with what is happening in the song and change size and strength according to the intensity of the music.
Agency: herraiz soto & co
Client: Labuat
Country: Spain

16 - BEST OF CORPORATE

Title: Melody Road
Agency: Dentsu Razorfish    
Product or service: Corporate ( safety awareness )     
Client: Dunlop Falken Tyres Ltd
ECD: Mikio Yasuda
CDs: Masae Miki, Ryohei Manabe
AD: Yu-ki Sakurai
Production comapny: Dentsu Razorfish
Country: Japan
City: Tokyo

18 - BEST OF PUBLIC AND PRIVATE SERVICES

Title: Hack-this-site.com and you're hired! 
Agency: Publicis Romania

URL: http://www.xipax.com/ad/13324/show/
Product or service: Bitdefender           
Client: Bitdefender
CD: Razvan Capanescu
Copywriter: Cezar Panait
Art Director: Dragos Ometita
Country: Romania

19 - BEST OF SOCIAL ENGAGEMENTS

Title: Memory Giga
Agency: TIEMPO BBDO MADRID

URL: http://www.xipax.com/ad/13327/show/
Product or service: AFAL contigo (Asociación Nacional de Alzheimer)          
Client: AFAL contigo (Asociación Nacional de Alzheimer)
Country: Spain

BEST OF MEDIA

A - BEST OF FILM

Title: Heritage
Agency: JWT San Juan

URL: http://www.xipax.com/ad/13306/show/
Product or service: Cadbury Adams   
Client: Cadbury Adams
Country: Puerto Rico

B - BEST OF RADIO

Title: Rings/Ping Pong/Synchronized Swimming/Sailing
Agency: Publicis Comunicación España

URL: http://www.xipax.com/ad/13336/show/
Product or service: SOCIEDAD ESPAÑOLA DE RADIODIFUSIÓN
Client: SOCIEDAD ESPAÑOLA DE RADIODIFUSIÓN
Country: Spain

C - BEST OF PRESS

Title: Perspective
Agency: Saatchi & Saatchi Srl
Product or service: Voltaren Farmaceutica
Client: Novartis
CDs: John Pallant, Roger Kennedy, Olivier Girard
Ad: William Tattoli
Country: Italy

D - BEST OF OUTDOOR

Title: Husky & Camel, Bushman & Eskimo
Agency: BBDO/Proximity Malaysia
Product or service: Jeep
Client: Chrysler Korea
ECD: Ronald Ng
CD: MUN
ADs: MUN, Eric Hor, Gary Lim, Willeon Leong, Hans Lee
Country: Malaysia
City: Kuala Lampur

E - BEST OF INTERACTIVE

Title: Have you ever tried to paint a song
Agency: herraiz soto & co

URL: http://www.herraizsoto.com/festivales/2009/en/labuat/index.htm
Description: When we hear a song that truly touches us, we feel an uncontrollable desire to move: to dance, to wave our hands, to express ourselves.
We wanted to offer an interactive experience that would allow us to express ourselves…only with a paintbrush. The user can move the paintbrush freely across the screen just like when dancing or swaying his or her arms, but the brush will paint in sync with what is happening in the song and change size and strength according to the intensity of the music.
Client: Labuat
Country: Spain

F - BEST OF ONE2ONE

Title: The Navigationletter
Agency: DDB Germany, Berlin
Product or service: Volkswagen Navigationsystems
Client: Volkswagen AG
CDs: Tim Stuebane, Birgit van den Valentyn
AD: Wulf Rechtacek
Country: Germany

G - BEST OF PUBLICATIONS

Title: Flora Islandica
Agency: Snæfrí orsteins & Hildigunnur Gunnarsdóttir
Product or service: Book
Client: Crymogea
Country: Iceland

H - BEST OF INSTALLATION

Title: Olympische Spiele 2008, Eroeffnungsfeier, Tai-Chi Part
Agency: congaz duesseldorf visual media company GmbH

URL: http://www.xipax.com/ad/13342/show/
Product or service: Olympic Games 2008
Client: Andree Verleger (Toneteam GmbH)
CDs: Andree Verleger, Lars Barth
Country: Germany

I - BEST OF MEDIA INNOVATION

Title: LABELS
Agency: GAP´S
Product or service: AYUNTAMIENTO DE PAMPLONA
Client: AYUNTAMIENTO DE PAMPLONA
Country: Spain

BEST OF ADMAKING

J - BEST USE OF LOCAL CULTURE

Title: Khede Kasra
Agency: Leo Burnett Beirut, Beirut
Product or service: Women Empowerment Program
Client: Hariri Foundation
CDs: Bechara Mouzannar, Chermine Assadian
ADs: Tania Saleh, Nayla Baaklini, Reem Kotob, Lea Salibi, Roula Asmar, Yasmina Baz
Country: Lebanon

K - BEST UNIVERSAL IDEA CREATED IN A LOCAL MARKET

Title: Melody Road
Agency: Dentsu Razorfish    
Product or service: Corporate ( safety awareness )     
Client: Dunlop Falken Tyres Ltd
ECD: Mikio Yasuda
CDs: Masae Miki, Ryohei Manabe
AD: Yu-ki Sakurai
Country: Japan
City: Tokyo

M - BEST OF STRATEGY

Title: Dirty Water / AguaSucia
Agency: Casanova Pendrill
Product or service: UNICEF
Client: UNICEF
Country: USA

N - MOST INSIGHTFUL IDEA

Title: Transparent Man
Agency: Euro RSCg Duesseldorf

URL: http://www.xipax.com/ad/13330/show/
Product or service: fiftyfifty - Das Obdachlosenmagazin (magazine for homeless people)
Client: Fiftyfifty
CDs: Felix Glauner, Torsten Pollmann, Florian Meimberg
Ads: Jean-Pierre Gregor, Désirée Rose
Production house: Congaz
Country: Germany

O - BEST OF CRAFTING (AWARD FOR AGENCY)

Title: Havaianas Cloth ¿Do you know why? Yellow/Orange/Violet
Agency: AlmapBBDO
Product: Sao Paulo Alpargatas
Client: Sao Paulo Alpargatas
Country: Brazil

P - BEST OF CRAFTING (AWARD FOR PRODUCTION)

Title: Dog Fish (Cachorro Peixe)     
Agency: AlmapBBDO
Product or service: Volkswagen          
Client: Volkswagen
Country: Brazil

Q - BEST USE OF TECHNOLOGY

Title: The Kinetic Sculpture for the BMW Museum
Agency: ART+COM

URL: http://www.xipax.com/ad/13333/show/
Product or service: Mechatronical Installation
Client: BMW Group
CD: Joachim Sauter
ADs: Patrick Kochlik, Petra Trefzger
Production company: MKT AG
Country: Germany

R - BEST OF DESIGN

Title: Two Worlds
Agency: BBDO/Proximity Malaysia
Product or service: Jeep
Client: Chrysler Korea
ECD: Ronald Ng
CD: MUN
ADs: MUN, Eric Hor, Gary Lim, Willeon Leong, Hans Lee
Country: Malaysia
City: Kuala Lampur

S - BEST CAMPAIGN

Title: Love Distance
Agency: GT Inc
Product or service: Sagami original 0.02 (condom)     
Client: Sagami Rubber Industries Co Ltd
CD and AD: Naoki Ito
Production company: Rock & Roll Japan
Country: Japan
City: Tokyo