В Стамбуле награждены победители The Cup. В числе номинантов  - украинский Ogilvy

В конкурсной программе 5-го Intercontinental Advertising Cup принимали участие работы-победители четырех фестивалей рекламы: ADFEST Азиатско-Тихоокеанского региона, Иберо-американского FIAP, ADC*E и Golden Drum.

Жюри возглавлял David Guerrero, Chairman and Chief Creative Officer of BBDO Guerrero/Proximity Philippines. Из 397 заявок, поданных на конкурс, жюри выбрало 126  номинантов. Заветные кубки достались всего 34 агентствам: 9 трофеев получили агентства региона Asia Pacific, 7 кубков - Ibero-American регион, европейские агентства, выбранные на ADC*E и Golden Drum 2010, забрали 12 и 6 кубков соответственно.

Высшая награда конкурса - Grand Cup досталась испанскому агентству Germinal Comunicación за работу Pills against the Others Pain Campaign Leadership Award, награда вручаемая совместно IAC и Berlin School of Creative Leadership, за  внедрение новых стандартов креативно-коммуникационной индустрии досталась Koichiro Tanaka, Creative Director, Projector Tokyo. Все заявки рассматривались три раза, первый раз  - в категории Products and Services, второй раз  - в категории Best of Media и третий раз - в Best of Ad Making.

Работа Surprise для банка "Форум" OGILVY & MATHER UKRAINE стала номинантом на кубок в категории Best of Products and Services. 

Номинанты и победители:

Grand Cup

Pills against the Others Pain

Agency:Germinal Comunicación
Client:Doctors without borders
Brand:None
Industry:Charity

Director of Photography:Javier Aguirresarobe
Art Director:Jorge Martínez
Creative Director:Jorge Martínez
Copywriter:Juan Manuel Soriano
Copywriter:Luke Larraona
Programmer:Miguel Medina
Photographer:Pablo Almansa
Designer:Paula Paje
Illustrator:Paula Paje
Graphics:Paula Paje
Copywriter:Susana Ruiz
Producer:Tomás Martínez Canales

Best of Products and Services 



Best of Ad Making 

American Rom

Agency:kempertrautmann
Client:edding International GmbH
Brand:edding
Country:Germany
Year:2010
Category:Interactive
Industry:Office

Write The Future - Marcus Tulio Tanaka

Agency:Wieden+Kennedy Tokyo
Client:Nike
Brand:Nike Football
Country:Japan
Year:2010
Category:Film
Industry:Entertainment

Pills against the Others Pain

 

Dirty Dishes

Agency:DDB Group Melbourne
Client:PZ Cussons
Brand:Morning Fresh
Country:Australia
Year:2010
Category:Integrated
Industry:Maintenance

Agency:Serviceplan
Client:Lego GmbH
Brand:Lego
Country:Germany
Year:2010
Category:Press
Industry:Entertainment

Agency:JWT San Juan
Client:Pepsico
Brand:Gatorade
Country:Puerto Rico
Year:2010
Category:Integrated
Industry:Non alcoholic drinks

Express Train

Agency:Cheil Worldwide Korea
Client:3M
Brand:Super Sticky Post-It
Country:Democratic People's Republic of Korea
Year:2010
Category:Outdoor
Industry:Office

Stop The Water While Using Me!

Agency:Kolle Rebbe
Client:T.D.G. Vertriebs GmbH & Co. KG
Brand:T.D.G. Vertriebs GmbH & Co. KG
Country:Germany
Year:2010
Category:Design
Industry:Health & beauty

The Sprinter applies for a job

Agency:Lukas Lindemann Rosinski
Client:Daimler AG
Brand:Mercedes Benz
Country:Germany
Year:2010
Category:Direct
Industry:Automotive

Unexpecetd Luggage

Agency:Shackleton Spain
Client:Spainair
Brand:Spainair
Country:Spain
Year:2010
Category:Direct
Industry:Travel

Prize:Winner
Agency:Wieden + Kennedy Amsterdam
Client:Nike
Brand:Nike
Industry:Fashion

Prize:Winner
Agency:Jung von Matt / General
Client:Dortmund Concerthall
Brand:Dortmund Concert Milk
Industry:Entertainment


Encargado de la limpieza

Agency:BorghierhLowe
Client:UOL
Brand:Emprego Certo
Country:Brazil
Year:2010
Category:Film
Industry:Media


Go Back

Agency:F/Nazca Saatchi & Saatchi Brazil
Client:Café Suplicy
Brand:Café Suplicy
Country:Brazil
Year:2010
Category:Press
Industry:Non alcoholic drinks

Hat / Iceberg / Goldrush

Agency:Dentsu Inc. Tokyo
Client:JCB Co., Ltd.
Brand:JCB Card
Country:Japan
Year:2010
Category:Film
Industry:Financial

Light

Agency:Demner, Merlicek & Bergmann
Client:XXXLutz/ Moemax Furniture Store
Brand:Moemax Furniture Store
Country:Austria
Year:2010
Category:Film
Industry:Furniture

Agency:Del Campo Nazca S&S
Client:BGH
Brand:BGH Aires Acondicionados
Country:Argentina
Category:Film
Industry:Corporate

Operacion Navidad

Agency:Lowe-SSP3
Client:Ministerio de Defensa Nacional
Brand:PAHD (Programa de Atención Humanitaria a...
Country:Colombia
Year:2010
Category:Integrated
Industry:Charity

SMS Dialogue Campaign

Agency:Spillmann/Felser/Leo Burnett, Zurich
Client:Sunrise Telecommunication
Brand:Sunrise Telecommunication
Country:Switzerland
Year:2011
Category:Direct
Industry:Communication

UNIQLO LUCKY LINE

Agency:Dentsu Inc. Tokyo
Client:UNIQLO
Brand:UNIQLO special sale
Country:Japan
Year:2010
Category:Interactive
Industry:Fashion

Prize:Winner
Agency:BV MCCANN ERICKSON ROMANIA SRL...
Client:Kandia Dulce
Brand:Rom
Industry:Food

Dirty Dishes campaign

Prize:Winner
Agency:DDB Group Melbourne
Client:PZ Cussons
Brand:Morning Fresh
Industry:Maintenance

Other-People's-Pain Pills

Prize:Winner
Agency:Germinal Comunicación
Client:Doctors without borders
Brand:None
Industry:Charity

Prize:Winner
Agency:Shackleton Spain
Client:Spainair
Brand:Spainair
Industry:Travel


Write the Future

Prize:Winner
Agency:Wieden + Kennedy Amsterdam
Client:Nike
Brand:Nike
Industry:Fashion